Laurent Potdevin

Inside Lululemon’s Unconventional Influencer Network

Inside Lululemon’s Unconventional Influencer Network

Serena Williams for Nike, Gisele Bündchen for Under Armour, Kylie Jenner for Puma, Gigi Hadid for Reebok: these are just a few examples of the types of world-famous — and in these cases, female-targeted — spokespersons employed by major athletic apparel retailers today. Partnerships with these ...

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