These Bridesmaid Dresses Will Rock Your World – Even If You Don’t Need One

Every time we turn around, brides are coming up with unique ways of dressing their bridesmaids. Is it a stretch to say that bridesmaid looks matter just as much as the wedding gown? I don't think so. But then there's the other dilemma: what do women do with their bridesmaid dresses after the ceremony?

Typical styles aren't easy to work into an everyday wardrobe, and the duo behind Name of Love, a new customized shopping service, kept that in mind when rolling out their company. Merrill and Simona know that ladies love a piece that's well-made, a touch trendy, but first and foremost, flattering - and one they can wear again.

Name of Love offers bridesmaids the chance to choose from 14 different silhouettes, eight different colorways, and luxurious-looking fabrics, including a structured floral lace. Once the selection's made and highly detailed measurements are confirmed, the piece is on its way. The entire collection ranges from $198 to $248, and I can tell you firsthand - after seeing these dresses in person - girls will be satisfied with their designs and want to keep them in rotation.

Read on to preview a few of the cuts available on Name of Love, and check out the brand's lovely interface too. Once you're hooked, spread the news to all your friends and keep careful watch on the site. Jumpsuits are not far off in the future for this on-the-rise label.