Uniqlo Aims for Authenticity and U.S. Awareness With Remodeled Flagship and New Ads

Uniqlo Aims for Authenticity and U.S. Awareness With Remodeled Flagship and New Ads

Ten years ago, New York City got a couple of very exciting new residents: one from Seattle (me) and one from Japan (Uniqlo). While I feel like I've lived a few different lives and gone through several #aesthetic changes in that time, Uniqlo's SoHo flagship — the company's first in the U.S. — hadn't ...

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